On Wednesday we brought back our #TCRLectureSeries with a talk on How to Start a Retail Business. We actually presented this topic the very first time we hosted a lecture, but the last few years have taught us several new things that we wanted to share and incorporate into an updated presentation. I’m sure the next time we present this topic there will be even more new lessons for us to share.
This being our first business, there were several things we didn’t know when we got started (and we’re still learning everyday). In fact, we didn’t know what we didn’t know. All the resources say “estimate your startup costs”, but when it’s your first rodeo you may not know what costs you need to consider and/or where to find that information. A major topic we discuss in this presentation is to help would-be first-time business owners identify which costs they need to consider, and point them to resources to help them estimate those costs. We also discuss the buying process, from attending market and the tradeshows, to going over linesheets and catalogs.
We had a great turnout, and there were really good questions from the audience. Oh, and the macarons from Tout Suite were pretty amazing too.
All in all it was a successful event, and we appreciate everyone that came out. We hope everyone who attended got something out of it. We really enjoy hosting these lectures, and we can’t wait to host the next one.
Words by Cabby
Pictures by Alan and Paolo
The Long Shirt is having it’s moment thanks to the internet.
Whether it be online, on the streets or on your favorite blogger’s blog, Long Shirts are popping up more and more, and rightfully so because if worn correctly, the Long Shirt can be your go-to piece this Fall/Winter.
What I like about the long shirt is that it adds another dimension to your wardrobe. I’ve always liked this pic of Daiki up top and how he wears the long shirt underneath a shorter jacket. Proportions are key here and no one does the long shirt better right now than Engineered Garments in my humble opinion.
Each of these guys pictured up above are great examples/references of how to wear a long shirt. And who knows, if you buy this long shirt from Engineered Garments, you too can finesse your way into being photographed by Tommy Ton.
#TCRLectureSeries returns next Wednesday at 6:30p with a talk on How to Start a Retail Business. Complimentary coffee and snacks provided by @toutsuitehtx / @sweethouston.
The event is open to all, so please invite and tag anyone who might be interested.
#LifeStyleClass (at The Class Room)
Hypebeast recently featured an article on 3Sixteen’s newest unsanforized and untreated Kibata Jean. It’s a great read showcasing the care, craftsmanship, and attention to detail 3Sixteen puts into all of their products.
Check out an excerpt from the article below, and be on the lookout as we introduce more products from 3Sixteen in the coming months.
The fabric itself should be the first thing any discerning customer pays attention to when examining a pair of jeans in person. All our denim is custom woven to our exact specifications in Okayama, Japan by Kuroki Mills. They have specialized in denim production for over 40 years and are one of only two mills in Japan that does all their indigo dyeing under one roof. It’s important to us that the denim we use cannot be found on any other jeans in the world. While many construction details are tried and true and utilized by many brands, we believe our denim is what distinguishes our jeans from the rest.
The fabric you’re looking at is our newest development, a 14oz. unsanforized denim that we have coined “kibata” which is the Japanese word for loomstate. This means that the fabric is completely untouched once it comes off the shuttle loom; no additional processing (sanforization, singing, skewing and mercerizing) will be done to the fabric before it is shipped to us. Most denim is sanforized and processed to preshrink the fabric and give it a cleaner, more uniform look; we elected to bypass the processing to allow the fabric to age with more character as it’s worn.
Beyond its kibata state, another factor that will affect the way the jean ages over time is how the fabric is woven. We elected to have this fabric woven at low tension on the shuttle loom, which results in denim with a rough hand that shows more irregularities in the weave from the start. The weft yarns tuft through the fabric even in raw state and the loose weave will allow the fabric to fade in an extremely unique way. We expect the fabric to streak vertically and show many complex shades of blue as the denim ages.
Here’s an example of a worn-in pair of our ST-100x jeans in our flagship 14.5oz raw indigo selvedge denim next to a brand new pair. Most clothing in the world is produced to look its best when brand new. We consider and engineer our jeans to look just as good when they’re beat up as when they’re new (and every phase in between).
Most jeans utilize pocket bag fabrics that weigh 3-4oz./square yard. Ours comes in at a whopping 8.3oz – overkill for some perhaps, but we figured that one of the highest stress areas of a jean deserves a beefy fabric that will withstand repeated abuse.
The selvedge detail on the fly isn’t functional nor is it meant to be seen by anyone but the wearer, but we like having it there as a little personal touch. We’ve also added a hidden selvedge detail inside the coin pocket as well.
All of our hardware is produced by YKK in North America. The washer and burr style rivets that we use allow for a bit of denim to peek through when punched. We contrast the vintage style of the rivets by using a more contemporary gunmetal finish.
We’ve tested several styles of buttons over the years and these are by far the best both in aesthetics and function. We use an open top button with a two-prong backing that prevents button rotation and pull-through. The open top or “donut” style button allows you to easily see that the backing has been fastened securely.
Six years ago, we came across a small Portland-based company making leather goods out of natural tan English Bridle leather, and proceeded to order a belt and a lanyard from them. We loved the quality and story, and reached out to see if they’d be interested in making leather patches for our jeans. We released our first run of jeans in 2008 with Tanner Goods leather patches on them, and they still make them for us to this day. What we love most about the patches is that they age alongside the jeans: as the denim wears out and lightens up over time, the leather patch darkens beautifully and softens up.
All our jeans feature chain-stitched hems; they’re not any stronger than top-stitched hems, but we like using them because that’s the way vintage jeans used to be hemmed – a nice detail to let customers know that we put thought into every stitch that’s utilized on the jean.
See the original article on Hypebeast.
Our Rogue Territory Waxed Canvas Blanket Lined Supply Jackets are going fast. We only have one small and one large left. First come, first serve and don’t forget that we offer FREE U.S. domestic ground shipping on all orders over $175. || #LifeStyleClass (at www.theclassroomshop.com)
Karl’s 16.75oz Slub Denim are coming along nicely. We’re looking forward to seeing how these fade over time. The vertical Slub pure indigo dye and loose weave construction in the 16.75oz selvedge denim are what makes it so unique. The loose weave construction gives the heavy weight denim a much less starchy and rigid feel, which lends to a less painful break-in process. Pick up a pair in the Stanton fit in store and online now while supplies last! These are going very quickly. (at www.theclassroomshop.com)
Engineered Garments designer Daiki Suzuki masterfully blends classic Americana with a certain Japanese aesthetic. Founded in 1999, Engineered Garments takes its name from a pattern maker hired to draft the first round of patterns; who claimed that the clothes were not designed but “engineered”, due to the vast amount of detailing involved in each garment. While American sportswear, outdoor clothing and military uniforms are all major influences on the collection, a playfulness and eye for prints, fabrics and form are also paramount to the Engineered Garments aesthetic. The Class Room is very excited to be carrying the Engineered Garments. Check out this Hooded Long Bush Shirt and the rest of the collection in store and now online at: